Once the website is launched it is very important to promote it because a website has no use if it has no visitors. The process of Search Engine Marketing (SEM) is a form of internet marketing that promotes website by increasing its exposure over the internet resulting more traffic to the website. SEM includes Search Engine Optimization (SEO), SE Submissions, Paid inclusions, Link Popularity, PPC and contextual advertising. SEO though part of SEM starts way before launch of website because it involves considerable time and effort to edit web content and HTML code to increase its relevance with respect to specific keywords as per guidelines set forth by major search engines. Internet Marketing details