Internet marketing or Search Engine Marketing ( SEM ) involves promotion of websites by increasing their visibility over the internet. Search engine marketing focus on following key areas

Search engine optimization ( SEO )

Search engine optimization ( SEO ) is very important part of any business that has website aims at bringing more visitors to website via search engine results. This process involves editing website's content and HTML code so as to increase its relevance to specific keywords that matches the theme of the website.

Pay Per Click ( PPC )

This is an internet advertising model used on search engines and other advertising networks. Advertiser pay their host when their ad (Banner or text) is clicked. e.g. Google Adwords, Yahoo! Search Marketing and Microsoft adCenter.

Paid Inclusions

This is also search engine marketing product where search engine company charges fees related to inclusion of website in the search engine index. There could be an annual fee per web page or per click fee.

Contextual advertising

This is a form of targeted advertising websites. The ads are selected themselves and served by automated system based on content displayed to the user. Contextual advertising scans the text of a website for keywords and returns advertisements to the web page based on what the user viewing. e.g. Google Adsense

Link Building or Link Popularity

Link popularity refers to the number of links pointing to your site from other sites on the web. This is one of the most important factor in getting top placements on the major search engines. Link popularity is a measure of the quantity and quality of other websites that link to the your site. Websites links are often submitted to different link exchange directories in order to get higher ranking in search engine results. Link could be one way link or reciprocal link i.e. mutually exchanged between two websites to ensure mutual traffic.

There are key steps involved in this process of Search engine marketing ( SEM ) as mentioned below

» Know Your Niche

• Find best keywords
• Pick out keywords with lowest competition and highest demand
• Optimize your site with detailed advice on what to change

» Publicize your web site

• Submit your site to search engine by using wise and safe SEO program
• Find relevant link partners and start building link popularity
• Manage paid search campaigns e.g. Pay Per Click (PPC)

» Analyse your web site

• Check ranking with search engines
• Know who links to your site
• Track and analyze your visitors, ad campaigns etc.

» Maintain your web site

• Upload HTML and other files to your web server
• Find broken or dead links
• Monitor your website to know up or down status

If your website is not attracting visitors, you need to review your marketing strategies NOW. Contact us for all your SEO-SEM needs. All these steps are part of internet marketing including search engine optimization (SEO).